Senior Manager, ABM & Demand Gen — Remote

PBS Systems; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Professional Development

Travel Opportunities

Comprehensive health benefits

Paid Time Off

Inclusive culture

Employee recognition

Competitive compensation package

Staff discounts

Job summary

Dealer Image Pro, a division of PBS Systems, is seeking a Senior Manager, Demand Generation to drive qualified pipeline growth through disciplined ABM and performance‑driven demand programs. You will own paid media, content, landing experiences, and automation to create a cohesive demand engine across target accounts.

Reporting to the VP of Marketing, you will lead cross‑functional teams, run structured testing, monitor multi‑channel data, and translate strategy into executable campaigns that

Qualifications

• Bachelor's degree in Business, Marketing, or related field
• 7+ years of demand generation or performance marketing experience
• Demonstrated experience building and executing B2B ABM programs
• Strong hands-on expertise in Google Ads and Meta campaign strategy
• Deep understanding of Google Analytics, SEO, and related tools
• Experience in HubSpot, Salesforce, and ABM platforms
• Experience managing and mentoring team members (required)
• Background in SaaS or technology environments (required)
• Automotive industry experience (preferred)
• Strong understanding of funnels, attribution, and performance optimization

Responsibilities

• Execute ABM and demand generation programs across defined ICPs and target segments
• Partner with sales and marketing leadership to support pipeline and revenue goals
• Translate strategy into executable campaign plans
• Lead A/B testing across ads, landing pages, and funnels
• Monitor paid media performance across Google Ads, Meta, and display
• Oversee testing of creatives, audiences, offers, CTAs, and landing pages
• Track campaign impact within HubSpot and Salesforce to connect marketing to pipeline
• Own and optimize website performance, including conversion paths
• Own and optimize email marketing strategy and lifecycle campaigns
• Build automated workflows, nurture sequences, and conversion paths
• Align organic content with paid promotion to maximize reach
• Strengthen attribution visibility and overall funnel performance
• Ensure SEO best practices across campaigns and sites
• Own and optimize marketing tech stack (HubSpot, Propensity ABM)
• Manage and mentor the Marketing Automation Coordinator

Skills

Demand generation

Performance marketing

ABM programs

Team leadership

SaaS marketing

SEO

Google Ads

Meta advertising

Education

Bachelor’s degree in Business/Marketing

Tools

Google Ads

Meta

HubSpot

Salesforce

Propensity

Job description

Dealer Image Pro, a division of PBS Systems, is seeking a Senior Manager, Demand Generation to drive qualified pipeline growth through disciplined ABM and performance‑driven demand programs. You will own paid media, content, landing experiences, and automation to create a cohesive demand engine across target accounts.

Reporting to the VP of Marketing, you will lead cross‑functional teams, run structured testing, monitor multi‑channel data, and translate strategy into executable campaigns that