Remote Senior Demand Gen Leader — ABM & Performance

PBS Systems; Sacramento (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Professional Development

Travel opportunities

Health benefits

Paid time off

Inclusive culture

Recognition and incentives

Competitive compensation

Job summary

PBS Systems is seeking a Senior Manager, Demand Generation for Dealer Image Pro to drive ABM and performance-driven demand programs. You will lead paid media and site experiences, aligning campaigns with ICPs and revenue goals, reporting into the VP of Marketing.

This role is hands-on and data-driven, focusing on multi‑channel optimization, testing, and cross‑functional alignment across marketing, sales, and tech stacks. Remote within the USA. SaaS and automotive experience preferred.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 7+ years of demand generation or performance marketing experience.
• Demonstrated experience building and executing B2B ABM programs.
• Strong hands-on expertise in Google Ads and Meta campaign strategy.
• Deep understanding of Google Analytics, Google Search Console, and SEO.
• Experience working in HubSpot, Salesforce, and an ABM platform (Propensity preferred).
• Experience managing and mentoring team members (required).
• Background in SaaS or technology environments (required).
• Automotive industry experience (preferred).
• Strong understanding of funnels, attribution, and performance optimization.

Responsibilities

• Execute and optimize ABM and demand generation programs across defined ICPs and target segments.
• Partner with sales and marketing leadership to support pipeline and revenue goals.
• Translate strategy into clear, executable campaign plans.
• Lead A/B testing across ads, landing pages, website experiences, and funnels.
• Oversee paid media performance across Google Ads, Meta, and display, ensuring efficiency and alignment to demand strategy.
• Lead structured testing across creatives, audiences, offers, CTAs, and landing pages to drive continuous improvement.
• Monitor and cross-reference multi-channel performance data to identify trends, gaps, and growth opportunities.
• Track campaign impact within HubSpot and Salesforce, connecting marketing efforts to pipeline outcomes.
• Own and optimize website performance, including conversion paths, landing pages, and user experience.
• Own and optimize email marketing strategy, including nurture programs, segmentation, and lifecycle campaigns.
• Build and refine automated workflows, nurture sequences, and conversion paths to improve lead engagement and conversion.
• Align organic content efforts with paid promotion to maximize reach and engagement.
• Strengthen attribution visibility and overall funnel performance.
• Ensure SEO best practices are integrated across campaigns, website, and landing experiences.
• Own and optimize the marketing technology stack (HubSpot, Propensity ABM, website, and integrations) to support full‑funnel performance.
• Manage and mentor the Marketing Automation Coordinator, ensuring scalable execution and system efficiency.

Skills

Demand generation

Performance marketing

ABM programs

B2B marketing

Team leadership

Google Ads

Meta ads

SEO

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

HubSpot

Salesforce

Propensity ABM

Job description

PBS Systems is seeking a Senior Manager, Demand Generation for Dealer Image Pro to drive ABM and performance-driven demand programs. You will lead paid media and site experiences, aligning campaigns with ICPs and revenue goals, reporting into the VP of Marketing.

This role is hands-on and data-driven, focusing on multi‑channel optimization, testing, and cross‑functional alignment across marketing, sales, and tech stacks. Remote within the USA. SaaS and automotive experience preferred.