Senior Demand Gen Lead - ABM, Multi-Channel Campaigns

Motive; Austin (TX); Hybrid; USD 82,000 - 114,000; Full time

Benefits offered by this job

Health benefits

401k plan

Paid time off

Disability coverage

Job summary

Motive, a leader in fleet and operations safety software, is seeking an Account-Based Marketing specialist to drive demand for our B2B platform in the United States. Based in Austin preferred, you’ll spearhead ABM programs, align content, and coordinate with sales to accelerate pipeline.

This role emphasizes cross-channel execution, data-driven optimization, and collaboration with marketing, product, and field teams to craft targeted buyer journeys and measurable results.

Qualifications

• 3+ years in B2B marketing, demand generation, or related field.

Responsibilities

• Execute and support account-based marketing programs and demand generation campaigns.
• Own ABM programs from brief creation to execution follow-up and post-briefing.
• Collaborate with Content Marketing, Solutions Marketing and Product Marketing to map content to buyer needs and funnel stages.
• Support audience segmentation, list hygiene, and campaign reporting with Marketing Operations.

Skills

B2B marketing

Demand generation

Integrated campaigns

SaaS

Communication

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Asana

Sendoso

Outreach

Goldcast

Glean

Job description

Motive, a leader in fleet and operations safety software, is seeking an Account-Based Marketing specialist to drive demand for our B2B platform in the United States. Based in Austin preferred, you’ll spearhead ABM programs, align content, and coordinate with sales to accelerate pipeline.

This role emphasizes cross-channel execution, data-driven optimization, and collaboration with marketing, product, and field teams to craft targeted buyer journeys and measurable results.