Senior Data & Platform Strategist

Publicis Groupe; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Parental leave

Job summary

Publicis Groupe is seeking a Senior Analyst, Data & Platform Solutions in New York to activate audience data and manage DMP platforms. You will collaborate with DSP/Programmatic Strategy and Attribution to enhance client investments in data-driven marketing.

The role emphasizes activating data, generating insights, and delivering reports while partnering with the media team to embed the DMP as a core planning tool.

Qualifications

• 2+ years in digital media, ad technology, ad operations, or analytics.
• Self-starter who learns quickly and contributes.
• Excellent interpersonal, verbal, written communication, and presentation skills.
• Ability to manage multiple priorities, duties and projects.
• Familiarity with basic accounting/math; basic statistics is a plus.

Responsibilities

• Manage day-to-day DMP operations.
• Execute on audience data to impact media strategies for client accounts.
• Define audiences, share data with partners, and track performance reports.
• Integrate with the media planning team to centralize the DMP as a planning tool.
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations).
• Maintain knowledge of current DMP/Programmatic media trends.

Skills

Digital media

Analytics

Communication

Education

Bachelor's degree in Marketing/Advertising/Data Science

Tools

DMP

Job description

Publicis Groupe is seeking a Senior Analyst, Data & Platform Solutions in New York to activate audience data and manage DMP platforms. You will collaborate with DSP/Programmatic Strategy and Attribution to enhance client investments in data-driven marketing.

The role emphasizes activating data, generating insights, and delivering reports while partnering with the media team to embed the DMP as a core planning tool.