Senior Analytics Strategist

Publicis Groupe; Chicago (IL); Hybrid; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Publicis Groupe’s Analytics team drives data-led strategies and measurement for client solutions. As a Senior Analyst, you will shape the strategic direction through data-driven insights and partner across the agency to deliver analytics projects, tests, and dashboards that inform marketing decisions and business outcomes.

You’ll contribute to innovative digital marketing analytics, collaborate with data platforms and BE teams, and share findings with clients.

Qualifications

• 2+ years of analytics or digital marketing experience driving insights.
• Ability to interpret large datasets from multiple sources.
• Strong quantitative skills and problem solving.
• Understanding of digital marketing methods and systems.
• Experience with multivariate testing and statistics.

Responsibilities

• Deliver analytics solutions through quantitative analysis.
• Coordinate analytics projects with agency partners.
• Provide expertise on marketing strategy, attribution, and insights.
• Design tests, run experiments, and build dashboards.
• Communicate findings to teams and clients.

Skills

Analytical skills

Data interpretation

Excel proficiency

Communication

Problem solving

SQL basics

Presentation skills

Collaboration

Tableau

Power BI

Education

Bachelor's degree in marketing/analytics

Quantitative discipline preferred

Tools

Tableau

Datorama

Power BI

Excel

SQL

Job description

Publicis Groupe’s Analytics team drives data-led strategies and measurement for client solutions. As a Senior Analyst, you will shape the strategic direction through data-driven insights and partner across the agency to deliver analytics projects, tests, and dashboards that inform marketing decisions and business outcomes.

You’ll contribute to innovative digital marketing analytics, collaborate with data platforms and BE teams, and share findings with clients.