Data & Platform Solutions Lead — Audience Activation

Publicis Groupe; New York (NY); On-site; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Parental leave

Job summary

Zenith, part of Publicis Groupe, seeks an Associate Director, Data & Platform Solutions in New York to activate audience data and manage DMP platforms, driving smarter media decisions across client accounts.

You will collaborate with DSP/Programmatic Strategy and Attribution teams, generate insights, and support the creation of media deliverables while staying current with DMP trends.

Qualifications

• B.A./B.S. in Marketing/Advertising/Data Science or similar field.
• 6+ years in digital media, ad tech, or analytics, with data experience.
• Strong communication and ability to manage multiple priorities.

Responsibilities

• Manage day-to-day DMP operations and data activation for client accounts.
• Execute audience targeting to influence media strategies and reporting.
• Collaborate with planning teams to integrate DMP insights into campaigns.
• Generate performance insights and maintain data-driven deliverables.

Skills

Audience data

Data analytics

Programmatic

Stakeholder communication

Education

Bachelor's degree in Marketing/Advertising/Data Science

Tools

DMP platforms

Digital Analytics tools

Job description

Zenith, part of Publicis Groupe, seeks an Associate Director, Data & Platform Solutions in New York to activate audience data and manage DMP platforms, driving smarter media decisions across client accounts.

You will collaborate with DSP/Programmatic Strategy and Attribution teams, generate insights, and support the creation of media deliverables while staying current with DMP trends.