Senior Data Strategy Leader: Data-Driven Transformation

Publicis Sapient; New York (NY); Hybrid; USD 175,000 - 250,000; Full time

Benefits offered by this job

Health benefits for you and yourFamily

Generous paid leave and holidays

Wellness program and employee support

Flexibility to support work-life

Job summary

Publicis Sapient is seeking a Senior Principal, Data Strategy to drive data-driven transformation for clients globally. You will lead data strategy, learning agendas, and technology activation across brands, partnering with senior clients and planners to maximize business outcomes.

You will shape data frameworks, coordinate data partners, and advance DMP/CDP use cases, delivering measurable value and industry-leading digital thinking.

Qualifications

• Strong data and data-driven marketing knowledge; translate client requirements into learning agendas and strategies.
• Ability to interpret data types, sources, partners, and data quality for activation and measurement.
• Excellent storytelling and communication to distill complex digital concepts into actionable insights.
• Architect innovative digital marketing strategies and integrated solutions.

Responsibilities

• Define data-driven learning agendas, use cases, and data strategy across brands.
• Lead development of audience frameworks and data strategies with data partners and first/second-party data.
• Grow DMP/CDP adoption in campaigns; drive data-driven activation and measurement.
• Provide data thought leadership and collaborate with clients, planners, and digital directors to drive outcomes.

Skills

Data strategy

Data-driven marketing

Team leadership

Client relationships

Strategic storytelling

Industry thought leadership

Tools

DMP

CDP

Job description

Publicis Sapient is seeking a Senior Principal, Data Strategy to drive data-driven transformation for clients globally. You will lead data strategy, learning agendas, and technology activation across brands, partnering with senior clients and planners to maximize business outcomes.

You will shape data frameworks, coordinate data partners, and advance DMP/CDP use cases, delivering measurable value and industry-leading digital thinking.