Global Data Strategy Lead for Digital Transformation

Publicis Sapient; Chicago (IL); Hybride; USD 175 000 - 250 000; Plein temps

Avantages offerts par ce poste

Health benefits

Learning opportunities

Flexible work

Résumé du poste

Publicis Sapient in the United States seeks a Senior Principal, Data Strategy to lead data-driven transformation for global clients. You’ll define learning agendas, data strategy, and activation of data-driven marketing solutions across brands and campaigns.

You’ll work with planners, clients, and partners to grow DMP/CDP usage, build audience framework, and ensure data measurement aligns with business outcomes, while mentoring teams and driving growth.

Qualifications

• Lead the definition of Digital, Data and Technology learning agendas.
• Align data strategy and measurement frameworks with client approvals and adoption.
• Define an audience framework and data strategy for each brand and the portfolio.
• Grow the use of DMP and CDP in data driven use cases and campaigns.
• Provide data thought leadership alongside talent and partner agencies.

Responsabilités

• Lead the development of education programs for Data for internal and client audiences.
• Provide data leadership and inputs into media partnership strategy.
• Stand up and lead testing programs with vendors to improve data and technology delivery.
• Lead data-driven marketing program approaches across agencies and campaigns.
• Support activation of data-driven use cases and measure outcomes.
• Mentor and lead cross-functional teams to deliver client work.

Connaissances

Data strategy

Data-driven marketing

Audience framework

DMP/CDP

Storytelling

Leadership

Client relationships

Team leadership

Outils

DMP

CDP

Description du poste

Publicis Sapient in the United States seeks a Senior Principal, Data Strategy to lead data-driven transformation for global clients. You’ll define learning agendas, data strategy, and activation of data-driven marketing solutions across brands and campaigns.

You’ll work with planners, clients, and partners to grow DMP/CDP usage, build audience framework, and ensure data measurement aligns with business outcomes, while mentoring teams and driving growth.