Senior Data & Platform Solutions Leader — Audience Strategy

Publicis Groupe; New York (NY); On-site; USD 180,000 - 238,000; Full time

Job summary

Zenith, part of Publicis Groupe, is seeking a Senior SVP for Data & Platform Solutions in New York to lead audience data activation and manage the DMP technology platforms supporting media decisions. The role collaborates with DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.

You will drive data strategy, generate performance reports, and guide client investments in data assets, with oversight of deliverables and industry trends.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science.
• 12+ years of experience preferred in digital media, ad technology, ad operations, or analytics.
• Self-starter who is quick to learn and eager to contribute.
• Excellent interpersonal, verbal, written communication, and presentation skills.
• Experience managing multiple, competing priorities, duties and/or projects.
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus.

Responsibilities

• Manage day-to-day DMP operations
• Execute on audience data to impact media strategies for client account(s)
• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
• Integrate with the media planning team to make the DMP a central tool for smarter planning
• Act as internal resource to demonstrate agency knowledge of data strategies
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
• Maintain knowledge of current DMP/Programmatic media trends

Skills

Interpersonal skills

Verbal communication

Written communication

Presentation skills

Prioritization

Self-starter

Analytical thinking

Education

B.A. or B.S. in Marketing/Advertising/Data Science

Job description

Zenith, part of Publicis Groupe, is seeking a Senior SVP for Data & Platform Solutions in New York to lead audience data activation and manage the DMP technology platforms supporting media decisions. The role collaborates with DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.

You will drive data strategy, generate performance reports, and guide client investments in data assets, with oversight of deliverables and industry trends.