Senior Principal, Data Strategy & Analytics Leadership

Publicis Groupe; Town of Boston, Northern (NY, KY); Hybrid; USD 175,000 - 250,000; Full time

Benefits offered by this job

Inclusive workplace

Learning & development

Comprehensive health benefits

Paid leave & holidays

Wellness program

Employee assistance

Job summary

Publicis Groupe is seeking a Senior Principal, Data Strategy to drive data-driven transformation for global clients. You will define data strategies, learning agendas, and activation of data-driven marketing solutions.

You will work with Digital and strategy teams to align data with brand goals, partner ecosystems, and technology platforms, delivering measurable business outcomes. You will lead education programs, advocate for data-driven thinking, and contribute to new business opportunities

Qualifications

• Strong data and data-driven marketing knowledge.
• Translate client requirements into learning agendas and strategies.
• Storytelling and communication to distill complex concepts.

Responsibilities

• Lead data-driven marketing program strategy across agencies.
• Define education programs for data for internal and client audiences.
• Guide data strategy alignment with client goals and media partnerships.
• Evaluate and integrate data partners, publishers and 1P/2P data.
• Drive adoption of data-driven platforms and measurement frameworks.

Skills

Data strategy

Data-driven marketing

Data interpretation

Storytelling

Cross-functional collaboration

Communication

Learning mindset

Team leadership

Tools

DMP/CDP

First-party data

Job description

Publicis Groupe is seeking a Senior Principal, Data Strategy to drive data-driven transformation for global clients. You will define data strategies, learning agendas, and activation of data-driven marketing solutions.

You will work with Digital and strategy teams to align data with brand goals, partner ecosystems, and technology platforms, delivering measurable business outcomes. You will lead education programs, advocate for data-driven thinking, and contribute to new business opportunities