Data & Platform Strategy Director

Publicis Groupe; New York (NY); In loco; USD 135.000 - 181.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Descrizione del lavoro

Zenith, part of Publicis Groupe, seeks a Director of Data & Platform Solutions to activate audience data and oversee DMP-driven media decisions from a New York area team. You will lead data strategy, manage audience targeting, and generate insightful reports to guide client investments.

This role requires 8+ years in digital media or analytics, strong communication, and the ability to manage multiple priorities in a fast-paced agency environment.

Competenze

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science.
• 8+ years of experience in digital media, ad technology, ad operations, or analytics.
• Self-starter who is quick to learn and eager to contribute.
• Excellent interpersonal, verbal, written communication, and presentation skills.
• Experience managing multiple, competing priorities, duties and/or projects.
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus.

Mansioni

• Manage day-to-day DMP operations
• Execute on audience data to impact media strategies for client account(s)
• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
• Integrate with the media planning team to make the DMP a central tool for smarter planning
• Act as internal resource to demonstrate agency knowledge of data strategies
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
• Maintain knowledge of current DMP/Programmatic media trends

Conoscenze

DMP operations

Audience data

Programmatic strategy

Data analytics

Presentation skills

Formazione

B.A. or B.S., in Marketing/Advertising/Data Science

Descrizione del lavoro

Zenith, part of Publicis Groupe, seeks a Director of Data & Platform Solutions to activate audience data and oversee DMP-driven media decisions from a New York area team. You will lead data strategy, manage audience targeting, and generate insightful reports to guide client investments.

This role requires 8+ years in digital media or analytics, strong communication, and the ability to manage multiple priorities in a fast-paced agency environment.