Senior Programmatic Performance Analyst

Publicis Groupe; New York (NY); Hybrid; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K

Job summary

Publicis Groupe in New York is seeking a Senior Analyst to lead programmatic campaign management across display, video, YouTube and CTV for multiple agency clients, with a focus on data-driven optimization and client reporting.

You will build strong platform relationships, manage day-to-day campaign maintenance, and provide insights while collaborating with onshore and offshore teams to drive results.

Qualifications

• 2-4 years of digital ad experience at an advertising agency, publisher, or ad tech provider
• Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platforms
• Strong data management/analytical skills – able to find the story in the data and present it clearly
• Strong knowledge of DSP platforms and active campaign optimization experience
• Excellent communication and writing skills, poised and precise in client interactions
• A four-year college degree
• Familiarity with prompt-based interactions and generative AI tools is a plus

Responsibilities

• Executing, managing, and optimizing all programmatic media campaigns for multiple agency clients, including display, audio, YouTube, and CTV
• Developing and maintaining relationships with platform and publisher partners
• Handling daily campaign maintenance, pacing, performance, troubleshooting and optimization
• Assisting in development of client-facing campaign performance reports
• Contributing to assessment of media offerings and proposals for new opportunities
• Managing platform insertion orders, artifacts, and campaign docs for launches
• Trafficking campaign tags into platforms and running QA for campaigns
• Providing monthly auditing reports and updating billing/pay systems
• Participating in regular strategy sessions to improve campaign performance
• Be a strategic partner to offshore resources and align on tasks

Skills

Digital ad experience

Programmatic buying

Media planning

DSP platforms

Analytical thinking

Communication skills

Four-year college degree

Education

Four-year college degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Publicis Groupe in New York is seeking a Senior Analyst to lead programmatic campaign management across display, video, YouTube and CTV for multiple agency clients, with a focus on data-driven optimization and client reporting.

You will build strong platform relationships, manage day-to-day campaign maintenance, and provide insights while collaborating with onshore and offshore teams to drive results.