Senior Data & Marketing Analytics Lead

Publicis Groupe ANZ; Plano (TX); On-site; USD 73,000 - 96,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas, part of Publicis Groupe’s Constellation, seeks a data-driven marketer to support client reporting, analytics, and campaign measurement across brand and acquisition efforts. You will manage dashboards, optimize campaigns, and present insights to senior leaders within a fast-paced agency environment.

The role emphasizes cross-channel data analysis, collaboration with multiple teams, and the ability to translate data into actionable business stories.

Qualifications

• 3+ years of work experience in a relevant industry.
• Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity.
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
• Comfortable in a fast-paced and deadline-driven environment
• A tenacity to solve problems, find solutions and seek out the unknown
• At ease in front of the client, as in-person presentations and meeting are vital in this role
• Paving own path and prioritizing needs based on impact and effort
• A clear understanding for organization and juggling concurrent responsibilities
• Client relationship and communication skills, with experience managing multiple projects across teams

Responsibilities

• Lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts.
• Work on brand campaigns, acquisition campaigns, and/or online testing strategy
• Keep a pulse on day-to-day performance data, including display media, search, and/or social campaigns
• Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Identify nuances in data to optimize our clients’ business
• Support marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Analyze data to tell a performance story that can be easily communicated to senior leadership

Skills

Digital marketing

Data analysis

Client presentations

Problem solving

Tools

Google Analytics

DMPs

SQL

Tableau

Excel

Job description

Digitas, part of Publicis Groupe’s Constellation, seeks a data-driven marketer to support client reporting, analytics, and campaign measurement across brand and acquisition efforts. You will manage dashboards, optimize campaigns, and present insights to senior leaders within a fast-paced agency environment.

The role emphasizes cross-channel data analysis, collaboration with multiple teams, and the ability to translate data into actionable business stories.