Website Analytics Analyst — Dashboards & Insights

Publicis Groupe ANZ; Plano, Northern (TX, KY); Hybrid; USD 56,000 - 77,000; Full time

Job summary

Digitas, part of Publicis Groupe's Constellation, is seeking a candidate to support day-to-day reporting for client marketing efforts with a focus on website analytics. You will work across reporting systems to build recurring reports and dashboards and help interpret data to identify trends that optimize our clients’ business.

The role offers the opportunity to contribute to marketing initiatives across project lifecycles, including measurement plans, testing, and performance reporting, working

Qualifications

• 1-2 years of work experience in a marketing and/or data driven environment.
• Passion for data discovery, eagerness to learn in a constantly-changing space, and a natural curiosity
• Familiarity with Excel (formulas/pivots), experience with other data analysis tools such as Adobe Analytics, SQL, Tableau/ Power BI, or Python a plus
• Comfortable in a fast-paced and deadline-driven environment
• Strong communication skills and attention to detail is a must

Responsibilities

• Help with day-to-day reporting for client marketing efforts, focusing on website analytics.
• Work across reporting systems and databases to create recurring reports and dashboards, and support ad hoc requests.
• Interpret data to identify nuances, trends, or issues to optimize our clients’ business.
• Support marketing initiatives across project lifecycles, including measurement, testing plans, and performance reporting.

Skills

Data analysis

Excel formulas

Python basics

SQL basics

Tableau/Power BI

Adobe Analytics

Strong communicator

Tools

Tableau/Power BI

Adobe Analytics

Job description

Digitas, part of Publicis Groupe's Constellation, is seeking a candidate to support day-to-day reporting for client marketing efforts with a focus on website analytics. You will work across reporting systems to build recurring reports and dashboards and help interpret data to identify trends that optimize our clients’ business.

The role offers the opportunity to contribute to marketing initiatives across project lifecycles, including measurement plans, testing, and performance reporting, working