Senior Data & Insights Strategy Lead

Publicis Groupe

Boston, Northern (MA, KY)

Hybrid

USD 112,000 - 172,000

Full time

9 days ago

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Job summary

Digitas is seeking an Associate Director in Boston to lead data-driven growth for client campaigns, site optimization, and testing strategy. You will guide teams, expand client work, and develop approaches combining analytics with creative, media and CRM to drive measurable results.

The role requires 7–9 years in analytics or strategy at an advertising or ad-tech company, strong client relations, and experience managing a team.

Qualifications

7-9 years of analytics or strategy experience in advertising, management consulting, or ad tech.
Strong client relationship and multi-project management skills.
Experience managing a team and guiding cross-functional work.
Solid analytical, critical thinking and problem-solving abilities.
Knowledge of modern statistical learning methods and digital data technologies.
Bachelor's degree; advanced degree is a plus.
Passion for online advertising and fast-paced environments.

Responsibilities

Act as a key partner for client and internal teams, developing data-driven marketing strategies.
Expand client work by building recommended approaches and scope.
Evaluate new online and offline data opportunities and technologies.
Foster creative use of data to solve marketing challenges across channels.
Manage efficient project execution and adoption of best practices.
Build a collaborative team environment and support career growth.