Senior Analytics Lead – Client Insights & Strategy

Omnicom Media; Boston (MA); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Medical & dental

401(k) plan

Flex spending

Life insurance

Stock purchase program

Paid family benefits

Job summary

Mediabrands in Boston seeks a Business Analytics leader to drive insights for client programs. You will partner with planning and investment teams to translate data into actionable recommendations.

The role combines hands-on analytics, team mentoring, and client communication, with responsibilities spanning measurement design, storytelling, and budget optimization. Strong communication and leadership are essential to advance transformation in advertising analytics.

Qualifications

• Marketing analytics and data knowledge across 1st/3rd party data, data lakes, data clean rooms, aggregated and user level data.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Audience-based marketing and data-driven advertising expertise.
• Analytic skills to solve business problems and clarify strategic issues.
• Proven leadership and client relationship experience.
• Excellent communication and presentation skills to translate complex solutions into marketing programs.
• Ability to train and coach colleagues; organized, detail oriented, and strong in project management.
• Comfortable working in ambiguous situations and driving change.

Responsibilities

• Build deep understanding of the client’s strategic issues, initiatives and competitive position.
• Participate in measurement plan development and execution.
• Ensure timely follow through on all deliverables.
• Generate actionable insights and narratives through analytic techniques.
• Lead, mentor and train analysts.
• Present reports and POVs to clients regularly.
• Contribute to consumer segmentation and audience identification/exploration.
• Design tests to measure incremental impact of media on outcomes.
• Manage cross-functional day-to-day tasks and priorities.

Skills

Marketing analytics

Integrated marketing

Audience marketing

Analytics problem-solving

Client leadership

Communication

Mentoring

Adaptability

Innovation

Education

Bachelor's degree

Agency-side media knowledge

Job description

Mediabrands in Boston seeks a Business Analytics leader to drive insights for client programs. You will partner with planning and investment teams to translate data into actionable recommendations.

The role combines hands-on analytics, team mentoring, and client communication, with responsibilities spanning measurement design, storytelling, and budget optimization. Strong communication and leadership are essential to advance transformation in advertising analytics.