Data & Insights Analyst

Digitas North America; Boston (MA); On-site; USD 56,000 - 82,000; Full time

Job summary

Digitas North America is seeking an Analyst for the Data & Analysis team to turn data into actionable insights for client campaigns and optimization.

You will monitor day-to-day performance across channels, build recurring reports and dashboards, and partner with marketing teams to drive measurement plans and research. A four-year degree and 1–3 years in digital marketing analytics are required.

Qualifications

• 1-3 years of work experience in a relevant industry.
• A four-year college degree.
• Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity.
• Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus.

Responsibilities

• Keeping a pulse on day-to-day performance data across campaigns (display, site, search, email, social).
• Working in reporting systems and databases to create recurring reports and dashboards.
• Identifying data nuances to optimize the client’s business.
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans and research.
• Expanding industry knowledge through internal training.

Skills

Excel

SQL

Tableau

Data storytelling

Attention to detail

Education

Bachelor's degree

Tools

SQL

Tableau

Excel

Job description

Digitas North America is seeking an Analyst for the Data & Analysis team to turn data into actionable insights for client campaigns and optimization.

You will monitor day-to-day performance across channels, build recurring reports and dashboards, and partner with marketing teams to drive measurement plans and research. A four-year degree and 1–3 years in digital marketing analytics are required.