Senior Data & Analytics Analyst - Marketing Insights

Digitas North America; Boston (MA); On-site; USD 73,000 - 108,000; Full time

Job summary

Digitas North America is seeking a Senior Analyst to analyze massive data sets, generate cross‑channel insights, and present strategic recommendations to clients. You will build frameworks for measurement, support site and campaign optimization, and collaborate with internal teams and partners to advance client goals.

The role emphasizes data-driven storytelling, regular client communication, and the application of emerging analytics tools in a fast-paced environment.

Qualifications

• 3-5 years of analytics or strategy experience.
• Bachelor's or four-year college degree.
• Strong interest in digital marketing trends.
• Experience presenting to clients and stakeholders.
• Proficient with Excel and data analysis tools like SQL or Tableau.

Responsibilities

• Instituting frameworks across project lifecycles with measurement plans.
• Diving into large data sets, uncovering insights and recommendations.
• Connecting data across channels to provide a holistic view of performance.
• Communicating regularly with clients on deliverables and requests.
• Collaborating with internal and external teams to drive client goals.

Skills

Analytics experience

Excel

Data analysis

Cross-channel insights

Communication

Education

Four-year college degree

Tools

SQL

Tableau

Job description

Digitas North America is seeking a Senior Analyst to analyze massive data sets, generate cross‑channel insights, and present strategic recommendations to clients. You will build frameworks for measurement, support site and campaign optimization, and collaborate with internal teams and partners to advance client goals.

The role emphasizes data-driven storytelling, regular client communication, and the application of emerging analytics tools in a fast-paced environment.