Senior Data Insights Analyst

Publicis Groupe ANZ; Boston, Northern (MA, KY); Hybrid; USD 73,000 - 108,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Digitas in Boston is seeking a Senior Analyst who can analyze large data sets, generate cross‑channel insights, and present strategic recommendations to clients. You will build the data-driven foundation for marketing campaigns, site optimization, and testing strategy, collaborating with teams across creative, media, and strategy.

Ideal candidates have 3–5 years in analytics or strategy, a four‑year degree, and strong Excel skills with SQL or Tableau.

Qualifications

• 3-5 years of analytics or strategy experience.
• A four-year college degree.
• Passion for digital marketing and emerging trends.
• Experience communicating with stakeholders at various levels.
• Fluency with Excel and data analysis tools such as SQL or Tableau.
• Comfortable in a fast-paced, deadline-driven environment.
• Familiarity with prompt-based AI tools is a plus.

Responsibilities

• Institute frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
• Dive into large data sets, uncover insights, and provide actionable recommendations to clients.
• Connect data across channels (display, site, search, email, social) to provide a holistic view of marketing efforts.
• Communicate with clients regularly on scheduled deliverables and ad-hoc requests.

Skills

Excel

Pivot tables

SQL

Tableau

Data analysis

Communication

Education

Bachelor's degree

Job description

Digitas in Boston is seeking a Senior Analyst who can analyze large data sets, generate cross‑channel insights, and present strategic recommendations to clients. You will build the data-driven foundation for marketing campaigns, site optimization, and testing strategy, collaborating with teams across creative, media, and strategy.

Ideal candidates have 3–5 years in analytics or strategy, a four‑year degree, and strong Excel skills with SQL or Tableau.