Senior Data & Analytics Strategist

Digitas North America; Chicago (IL); On-site; USD 73,000 - 101,000; Full time

Job summary

Digitas North America is seeking a Senior Analyst to analyze large data sets and provide strategic, cross-channel recommendations. You will help drive data-driven marketing efforts, optimize campaigns, and communicate insights to clients.

You will build frameworks, collaborate with media and engineering teams, and identify test-and-learn opportunities to improve ROAS and conversion rates in a fast-paced environment.

Qualifications

• 3–5 years of analytics or strategy experience.
• Bachelor’s degree (4-year college).
• Passion for digital marketing and trends.
• Experience communicating with stakeholders at various levels.
• Fluency with Excel and/or SQL; dashboard tools like Data Studio/Tableau.
• Experience using generative AI tools to support analytics work.
• Familiarity with web analytics platforms and advertising platforms.
• Strong paid search experience and e-commerce measurement.
• Comfortable in a fast-paced, deadline-driven environment.

Responsibilities

• Instituting measurement frameworks across project lifecycles and reporting.
• Supporting media forecasting, budgeting, and performance reporting across paid channels.
• Diving into large data sets to uncover insights and provide recommendations.
• Connecting data across channels to give a holistic marketing view.
• Communicating with clients on deliverables and ad-hoc requests.
• Collaborating with internal and external teams to drive client goals.
• Analyzing data to inform daily/weekly optimizations for ROAS and conversion rate.
• Partnering with data engineering to implement databases for reporting and visualization.
• Identifying test-and-learn opportunities and designing test plans with media teams.

Skills

Analytics experience

Stakeholder communication

Digital marketing

AI tools experience

Web analytics

Paid search

Fast-paced environment

Education

Bachelor’s degree

Tools

Excel (pivot tables)

SQL

Data Studio / Tableau

Job description

Digitas North America is seeking a Senior Analyst to analyze large data sets and provide strategic, cross-channel recommendations. You will help drive data-driven marketing efforts, optimize campaigns, and communicate insights to clients.

You will build frameworks, collaborate with media and engineering teams, and identify test-and-learn opportunities to improve ROAS and conversion rates in a fast-paced environment.