Senior Data & Analytics Strategist

Digitas North America; Plano (TX); On-site; USD 73,000 - 96,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Paid time off

Job summary

Digitas North America is seeking a Senior Analyst to deliver data-driven marketing insights for large accounts. You will work with data leaders and analysts across disciplines including client management, search, media, strategy, UX and tech. Focus areas include customer segmentation, measurement, personalization, and forecasting.

You will analyze performance data, build regular reports, and create ad-hoc analyses and client-ready presentations, guiding measurement planning throughout projects.

Qualifications

• 2-4 years of experience in Marketing Analytics, Digital Marketing, or a business-related field.
• Basic knowledge of ad tech, mar tech, and data tools and platforms across multiple channels.
• Experience in using Excel for analysis, including pivot tables and data visualizations.

Responsibilities

• Analyze performance data for one (occasionally multiple) track of client’s business
• Compile regular reporting deliverables, including insight delivery
• Build ad-hoc analyses as needed to unearth platform, experience, or market-level learnings
• Craft client-facing presentations communicating insights, including data visualizations
• Independently identify client needs to guide analysis/propose potential projects
• Collaborate with fellow internal discipline teams within account to build recommendations and optimizations off data trends
• Own data portions of client presentations, with expectation to participate and present as needed
• Effectively communicate complex ideas to client contacts and internal partners
• Own usage of respective data platform and guide additional learning
• Guide measurement planning and project data requirements to inform technical implementation

Skills

Marketing Analytics

Critical thinking

Ad tech basics

Excel pivot tables

Tools

Adobe Analytics

Google Analytics

Power BI

Tableau

Looker Studio

BigQuery

Job description

Digitas North America is seeking a Senior Analyst to deliver data-driven marketing insights for large accounts. You will work with data leaders and analysts across disciplines including client management, search, media, strategy, UX and tech. Focus areas include customer segmentation, measurement, personalization, and forecasting.

You will analyze performance data, build regular reports, and create ad-hoc analyses and client-ready presentations, guiding measurement planning throughout projects.