Senior Data Insights & Analytics Lead

Digitas North America; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Paid time off

Job summary

Digitas is seeking a Senior Analyst to analyze massive data sets and deliver cross-channel recommendations that drive client growth. You’ll build the strategic and tactical foundation for data-driven marketing efforts, supporting brand and acquisition campaigns, site optimization, and testing strategy.

You will translate complex data into clear insights, communicate findings to clients, and collaborate across teams to achieve business goals, using tools like Excel, SQL, and Tableau.

Qualifications

• 3-5 years of experience in analytics or strategy.
• A four-year college degree.
• Passion for digital marketing and emerging trends in the digital landscape.
• Experience communicating with internal and external stakeholders at a variety of levels.
• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau.
• Comfortable in a fast-paced and deadline-driven environment.

Responsibilities

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients.
• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts.
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests.
• Collaborating with internal teams and external partners to drive success for client’s business goals.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Skills

Analytics experience

Strategy experience

Communication

Excel/SQL/Tableau

Education

Four-year college degree

Tools

SQL

Tableau

Excel

Job description

Digitas is seeking a Senior Analyst to analyze massive data sets and deliver cross-channel recommendations that drive client growth. You’ll build the strategic and tactical foundation for data-driven marketing efforts, supporting brand and acquisition campaigns, site optimization, and testing strategy.

You will translate complex data into clear insights, communicate findings to clients, and collaborate across teams to achieve business goals, using tools like Excel, SQL, and Tableau.