Senior Data Strategy Analyst – Growth & Insights

Publicis Groupe; Philadelphia (Philadelphia County); On-site; USD 73,000 - 101,000; Full time

Job summary

Digitas Health in the United States is seeking a Senior Analyst to help drive strategic thinking and economic insight across healthcare client engagements. You will partner with strategy, marketing, media, creative and technology teams to deliver integrated analytics and measurement across channels.

The role emphasizes developing growth insights, optimizing programs, and building strong client relationships through rigorous quantitative methods, clear business objectives, and compelling

Qualifications

• 2+ years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting
• Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience; MBA a plus
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI
• Experience in program measurement (online and/or offline), test design and financial modeling a plus
• Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
• Fluency with Microsoft PowerPoint, Word, Excel; SAS/SPSS or other data manipulation tools a plus

Responsibilities

• Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
• Conceptualizing and communicating strategic solutions
• Collaborating with clients to develop clear business and measurement objectives
• Applying various quantitative methods to analyze and interpret information from multiple data sources
• Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
• Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements

Job description

Digitas Health in the United States is seeking a Senior Analyst to help drive strategic thinking and economic insight across healthcare client engagements. You will partner with strategy, marketing, media, creative and technology teams to deliver integrated analytics and measurement across channels.

The role emphasizes developing growth insights, optimizing programs, and building strong client relationships through rigorous quantitative methods, clear business objectives, and compelling