Senior Data Strategy Analyst: Growth & Insights

Digitas Health; Philadelphia (Philadelphia County); On-site; USD 73,000 - 101,000; Full time

Job summary

Digitas Health, part of Publicis Groupe, seeks Senior Analysts to drive strategic thinking and economic insight across client engagements. You will deliver integrated marketing analytics, identify growth paths, and collaborate with cross-functional teams to optimize budgets and programs.

You will work with data across channels to inform decisions, build measurement objectives, and develop foundational strategy for relationship marketing capabilities. A dynamic, collaborative culture awaits.

Qualifications

• 2+ years of business experience in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting.
• Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience; MBA a plus
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI
• Experience in program measurement (online and/or offline), test design and financial modeling a plus
• Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
• Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS, SPSS or other data manipulation tools a plus

Responsibilities

• Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
• Conceptualizing and communicating strategic solutions
• Collaborating with clients to develop clear business and measurement objectives
• Applying various quantitative methods to analyze and interpret information from multiple data sources
• Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
• Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements

Skills

Statistical modeling

Segmentation

ROI

Proposal writing

Client presentations

PowerPoint

Excel

SAS

SPSS

Education

Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience

MBA a plus

Tools

SAS

SPSS

Job description

Digitas Health, part of Publicis Groupe, seeks Senior Analysts to drive strategic thinking and economic insight across client engagements. You will deliver integrated marketing analytics, identify growth paths, and collaborate with cross-functional teams to optimize budgets and programs.

You will work with data across channels to inform decisions, build measurement objectives, and develop foundational strategy for relationship marketing capabilities. A dynamic, collaborative culture awaits.