Senior Data & Insights Strategist

Publicis Groupe; Chicago (IL); On-site; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas, a Publicis Groupe agency, is seeking a Senior Analyst to translate massive data into strategic cross-channel recommendations and client-facing insights. You’ll support campaigns, site optimization, and testing strategies to improve ROAS and conversion rates.

You'll work with analytics, data engineering, and media teams, using SQL, Excel, Tableau, GA/Adobe Analytics, and AI tools to uncover actionable insights and drive growth in a fast-paced environment.

Qualifications

• 3–5 years of experience in analytics or strategy.
• A four-year college degree.
• Passion for digital marketing and emerging trends.
• Experience communicating with stakeholders at various levels.
• Fluency with Excel and data analysis tools such as SQL; dashboarding tools like Google Data Studio or Tableau.
• Experience using generative AI tools to support analytics work is a plus.
• Familiarity with Google Analytics or Adobe Analytics and Google Ads/Meta Ads is a plus.
• Strong paid search experience; e-commerce or retail media measurement is a plus.
• Comfortable in a fast-paced, deadline-driven environment.

Responsibilities

• Institute measurement plans, research, and performance reporting across campaigns.
• Support media forecasting, budget pacing, and reporting across paid channels.
• Analyze large data sets to uncover insights and provide recommendations.
• Connect data across channels to give a holistic view of marketing efforts.
• Communicate with clients on deliverables and ad-hoc requests.
• Collaborate with internal teams and external partners to drive client goals.
• Analyze site/media data to inform daily/weekly optimizations and ROAS.
• Partner with data engineering to build databases for reporting and visualization.
• Identify test-and-learn opportunities and measure test designs with media teams.

Skills

SQL

Excel

Tableau

GA/Adobe Analytics

Paid search

AI tools

Education

Bachelor's degree

Tools

Google Data Studio

Google Ads

Meta Ads

Adobe Analytics

Job description

Digitas, a Publicis Groupe agency, is seeking a Senior Analyst to translate massive data into strategic cross-channel recommendations and client-facing insights. You’ll support campaigns, site optimization, and testing strategies to improve ROAS and conversion rates.

You'll work with analytics, data engineering, and media teams, using SQL, Excel, Tableau, GA/Adobe Analytics, and AI tools to uncover actionable insights and drive growth in a fast-paced environment.