Associate Director, Data-Driven Growth

Digitas North America; Chicago (IL); On-site; USD 112,000 - 161,000; Full time

Job summary

Digitas North America is seeking an Associate Director in Data & Analysis to drive strategic, data-driven growth for clients. You will guide teams, shape marketing strategies, and expand client engagements across campaigns, site optimization, and testing programs.

The role requires strong analytics, leadership, and knowledge of digital data technologies, with a focus on delivering impactful marketing solutions in a fast-paced agency environment.

Qualifications

• 7-9 years of analytics or strategy experience in an advertising/consulting/ad tech environment
• Commerce Media or Retail Media analytics would be preferred
• Strong client relationship and communication skills, with experience managing multiple projects across teams
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Responsibilities

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
• Expanding client work, including building recommended approaches and scope
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Managing efficient execution of projects, including the implementation of best practices
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Skills

Analytical skills

Critical thinking

Problem solving

Communication skills

Client relationship management

Team leadership

AI tools familiarity

Digital data technologies

Education

Bachelor's degree or higher

Tools

Google Analytics

Digital pixel tracking

Site tagging

DMPs

Job description

Digitas North America is seeking an Associate Director in Data & Analysis to drive strategic, data-driven growth for clients. You will guide teams, shape marketing strategies, and expand client engagements across campaigns, site optimization, and testing programs.

The role requires strong analytics, leadership, and knowledge of digital data technologies, with a focus on delivering impactful marketing solutions in a fast-paced agency environment.