Senior CRM Portfolio Marketing & Execution Leader

Boehringer Ingelheim Pharmaceuticals, Inc.; Ridgefield (CT); Hybrid; USD 230,000 - 346,000; Full time

Job summary

Boehringer Ingelheim Pharmaceuticals, Inc. seeks a senior leader to oversee CRM portfolio marketing and execution for US brands, guiding omnichannel and non-personal promotion efforts.

The role drives brand strategy, budget alignment and cross-functional collaboration to ensure launch readiness and ongoing market success. The position requires extensive experience in US pharmaceutical marketing, strong leadership, and the ability to manage complex programs with external agencies.

Qualifications

• Bachelor's degree from an accredited institution required.
• MBA preferred.
• Ten-plus (10+) years of experience in the pharmaceutical industry or marketing, including six (6) years of US pharmaceutical marketing or related pharma experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred.
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred.
• Previous supervisory experience preferred.
• Demonstrated people management and leadership.
• Demonstrated project management skills.
• Ability to drive US Marketing strategies for defined brands, impacting brand performance in the US.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Proficiency in MSOffice, Outlook and database applications.
• Ability to travel (may include overnight travel).

Responsibilities

• Ensure that department goals are aligned with PM Management's goals and priorities.
• Oversee development of tactical plans (sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals.
• Deploy department resources to meet financial and operational objectives while ensuring that corporate standards of excellence, policies, compliance and ethical business practices are upheld.
• Create a performance based culture with clear accountability and a staff of management and/or professionals in PM competencies and department knowledge.
• Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities.
• Forecast and monitor Gross and Net Sales for the brand and meet financial targets.
• Manage relationship with co-marketing partner/team and communicate strategy to external agencies.
• Chair/lead cross-functional teams involving Marketing, Sales, Managed Markets, DRA, Legal, Medical, PR; co-lead the Product Team with Medical.
• Develop and monitor DP and sample allocations and expenditures.
• Develop, coordinate and execute annual business and brand plans as per schedule.
• Develop, coordinate and execute Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value.

Skills

US pharma marketing

Digital analytics

Leadership

Budget management

Cross-functional collaboration

Education

Bachelor's degree

MBA

Tools

MS Office

Outlook

Databases

Job description

Boehringer Ingelheim Pharmaceuticals, Inc. seeks a senior leader to oversee CRM portfolio marketing and execution for US brands, guiding omnichannel and non-personal promotion efforts.

The role drives brand strategy, budget alignment and cross-functional collaboration to ensure launch readiness and ongoing market success. The position requires extensive experience in US pharmaceutical marketing, strong leadership, and the ability to manage complex programs with external agencies.