Director, CRM Marketing & Portfolio Execution

Boehringer Ingelheim Pharmaceuticals, Inc.; Ridgefield (CT); On-site; USD 230,000 - 346,000; Full time

Benefits offered by this job

Relocation assistance

Discretionary bonus

Hybrid work flexibility

Job summary

Boehringer Ingelheim Pharmaceuticals, Inc. in Ridgefield, CT is seeking a senior marketing leader to oversee development and execution of US brand strategies for a launched brand or indication, guiding cross-functional teams and aligning with managed markets and launch readiness.

This role emphasizes omnichannel campaigns, CRM strategy, budget management, and leadership of the brand team, with on-site base and hybrid flexibility 2-3 days/week.

Qualifications

• Bachelor's degree from an accredited institution.
• MBA preferred.
• Ten-plus (10+) years of experience in pharmaceutical marketing or related field.
• Experience working directly with digital partners to develop and execute initiatives.
• Experience in guiding and integrating digital analytics and driving metrics based optimization.
• Previous supervisory experience preferred.
• Demonstrated people management and leadership.
• Demonstrated project management skills.

Responsibilities

• Oversee development of marketing and brand plans for US launch readiness and ongoing brand strategy.
• Lead cross-functional teams including Marketing, Sales, Medical, and Legal.
• Forecast and monitor brand sales, manage budgets and resources.
• Develop and execute omnichannel and non-personal promotion plans.
• Lead CRM strategy and multi-channel campaigns with measurable metrics.
• Drive Phase IV and lifecycle management planning to maximize brand value.

Skills

Brand management

Leadership

Strategic planning

Budget management

Digital marketing

Cross-functional collaboration

Education

Bachelor's degree

MBA preferred

Tools

MS Office

Outlook

Database applications

Job description

Boehringer Ingelheim Pharmaceuticals, Inc. in Ridgefield, CT is seeking a senior marketing leader to oversee development and execution of US brand strategies for a launched brand or indication, guiding cross-functional teams and aligning with managed markets and launch readiness.

This role emphasizes omnichannel campaigns, CRM strategy, budget management, and leadership of the brand team, with on-site base and hybrid flexibility 2-3 days/week.