Senior Marketing AD - CRM, KEE & Partner Engagement Lead

Boehringer Ingelheim Pharmaceuticals, Inc.; Ridgefield (CT); Hybrid; USD 196,000 - 294,000; Full time

Job summary

Boehringer Ingelheim Pharmaceuticals, Inc. in Ridgefield, CT seeks a Sr. AD, Marketing - CRM KEE and Partner Engagement Lead. The role leads brand plans, marketing tactics, and partner engagement, with on-site work and hybrid flexibility.

You will guide digital initiatives, analytics, budgeting, and cross-functional collaboration to drive growth; requires 8+ years pharma marketing and strong leadership and project management.

Qualifications

• Eight+ years’ experience in pharmaceutical marketing.
• Experience working with digital partners to develop initiatives.
• Experience guiding and integrating digital analytics to optimize marketing efforts.
• Demonstrated leadership in a highly matrixed organization.
• Proven project management skills and ability to manage budgets.

Responsibilities

• Manage core elements of the brand plans and marketing tactics.
• Lead development and execution of brand positioning and messaging.
• Coordinate with internal teams, agencies, and extended teams on marketing tactics.
• Monitor market performance and research to identify growth opportunities.
• Present and communicate results to Senior Management.
• Oversee lifecycle planning to optimize long-term brand value.

Skills

Leadership

Digital partnerships

Digital analytics

Project management

Budget management

Matrixed organization

Tools

MS Office

Outlook

Database applications

Job description

Boehringer Ingelheim Pharmaceuticals, Inc. in Ridgefield, CT seeks a Sr. AD, Marketing - CRM KEE and Partner Engagement Lead. The role leads brand plans, marketing tactics, and partner engagement, with on-site work and hybrid flexibility.

You will guide digital initiatives, analytics, budgeting, and cross-functional collaboration to drive growth; requires 8+ years pharma marketing and strong leadership and project management.