Senior US Marketing Portfolio Lead (Hybrid)

BioCT Innovation Commons; Ridgefield (CT); Hybrid; USD 262,000 - 394,000; Full time

Benefits offered by this job

Discretionary bonus

Relocation assistance

Job summary

Boehringer Ingelheim in Ridgefield, CT is seeking a senior Marketing leader to drive the integrated US Marketing strategy for a priority asset. You will lead cross-functional teams across HCP, patient/consumer, omnichannel, medical education, and regional marketing, aligning objectives with asset ambition and enterprise governance.

The role requires 10–12 years in pharmaceutical Sales/Marketing, 5+ years of supervisory experience, and a proven ability to navigate a complex matrix.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 10–12 years of pharmaceutical sales and marketing experience.
• At least 5 years of supervisory experience.
• Proven leadership in US pharmaceutical Marketing across launch and in-line stages.
• Experience leading a multi-layer marketing organization through managers and professional staff.
• Strong executive communication, influencing, negotiation, and problem-solving in a complex matrix environment.

Responsibilities

• Own the integrated US Marketing strategy, including positioning, segmentation, behavioral objectives, customer journeys, GBP, ICP and annual Marketing plan.
• Lead the Marketing organization across HCP, patient/consumer, omnichannel, peer-to-peer, medical education, regional/zone Marketing and related capabilities; recruit and develop talent; build succession depth.
• Direct coordinated campaigns, content, promotional platforms, field enablement, agency partners and channel execution while maintaining relevance, consistency, speed, quality and compliance.
• Serve as the senior Marketing member of the Asset Leadership Team; own Marketing launch readiness and manage dependencies with Sales, Medicine, Value & Access, Patient, Operations, Regulatory, Legal and other functions.
• Integrate market research, analytics, field insights, customer behavior and competitive intelligence into Marketing choices; establish KPIs, diagnose performance and take corrective action.
• Own deployment and optimization of the DP budget and sample allocations within the approved asset investment envelope; oversee annual Marketing business planning and agency resource allocation.
• Develop US Phase IV, lifecycle and customer evidence recommendations from a Marketing perspective in partnership with Medicine, Value & Access and the VP, US Asset Head; manage alliances or co-marketing relationships where applicable.
• Create a performance-based Marketing culture with clear accountability and urgency; recruit, hire, coach, develop, motivate, manage and monitor managers and professionals; set expectations; provide feedback; address performance challenges.

Skills

Strategic thinking

Analytical skills

Leadership

Executive communication

Cross-functional teamwork

Travel willingness

Problem solving

Education

Bachelor's degree

MBA

Job description

Boehringer Ingelheim in Ridgefield, CT is seeking a senior Marketing leader to drive the integrated US Marketing strategy for a priority asset. You will lead cross-functional teams across HCP, patient/consumer, omnichannel, medical education, and regional marketing, aligning objectives with asset ambition and enterprise governance.

The role requires 10–12 years in pharmaceutical Sales/Marketing, 5+ years of supervisory experience, and a proven ability to navigate a complex matrix.