Senior Brand Marketing Director, CRM & Digital Growth

Boehringer Ingelheim; Ridgefield (CT); Hybrid; USD 196,000 - 294,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings

Job summary

Boehringer Ingelheim in Ridgefield, CT, is seeking a Sr. AD, Marketing, CRM Integration to lead brand planning, tactics, and cross-functional collaboration across the US market. This role focuses on development of marketing strategies, budgeting, and performance analysis to drive brand success.

The role emphasizes expert brand leadership, mentoring, and coordination with internal and external teams, with hybrid onsite work in Ridgefield, CT and opportunities for international collaboration.

Qualifications

• Bachelor’s degree required; MBA preferred.
• Eight-plus (8+) years’ experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred.
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Demonstrated leadership skills.
• Previous supervisory experience preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (may include overnight travel).

Responsibilities

• Manage and coordinate the development, implementation and monitoring of core elements of the brand plans.
• Lead development and implementation of marketing tactics to meet goals.
• Oversee development and implementation of tactical plans (sales/promotional tools, samples, PR/media, websites, market research).
• Represent brand with internal and external stakeholders.
• Lead brand positioning and messaging to achieve goals.
• Coordinate with brand team members, external agencies and extended team on tactics.
• Monitor product and market performance and define actions to advance brand objectives.
• Assist in development and monitoring of product forecasts and brand budgets.
• Meet financial targets for the brand including net sales and expenses.
• Support annual business planning and present to Senior Management.
• Manage Phase IV and Life Cycle Management Plans to maximize value.

Skills

Leadership

Project management

Budget management

Communication

MS Office

Digital analytics

Vendor partnerships

Education

Bachelor’s degree

MBA

Tools

MS Office

Outlook

Database applications

Job description

Boehringer Ingelheim in Ridgefield, CT, is seeking a Sr. AD, Marketing, CRM Integration to lead brand planning, tactics, and cross-functional collaboration across the US market. This role focuses on development of marketing strategies, budgeting, and performance analysis to drive brand success.

The role emphasizes expert brand leadership, mentoring, and coordination with internal and external teams, with hybrid onsite work in Ridgefield, CT and opportunities for international collaboration.