Senior Director, CRM Strategy & Portfolio Execution

Boehringer Ingelheim; Ridgefield (CT); On-site; USD 230,000 - 346,000; Full time

Job summary

As a member of Boehringer Ingelheim, you will lead the development and execution of marketing, selling and managed markets strategies for US brand launches and indications. You will work with cross-functional teams to align objectives with financial targets and build omnichannel plans that drive growth.

This role is based on-site in Ridgefield, CT with hybrid flexibility and involves leadership of brand initiatives, collaboration with medical, sales and legal teams, and oversight of campaigns,

Qualifications

• Ten-plus years of experience in the pharmaceutical marketing field or related industry.
• Six+ years of US pharmaceutical marketing experience.
• Experience collaborating with digital partners and analytics to optimize campaigns.
• Proven leadership of cross-functional teams and brand teams.

Responsibilities

• Oversee development and implementation of marketing, selling and managed markets strategy for US brand launches and indications.
• Develop financial and operational objectives and lead brand team collaboration across functions.
• Lead omnichannel, non-personal promotion, and congress plans to meet business goals.
• Manage budget, third-party campaign managers and key performance metrics.

Skills

Marketing leadership

Digital marketing

Brand strategy

Cross-functional leadership

Education

Bachelor's degree

MBA preferred

Tools

MS Office

Outlook

CRM systems

Job description

As a member of Boehringer Ingelheim, you will lead the development and execution of marketing, selling and managed markets strategies for US brand launches and indications. You will work with cross-functional teams to align objectives with financial targets and build omnichannel plans that drive growth.

This role is based on-site in Ridgefield, CT with hybrid flexibility and involves leadership of brand initiatives, collaboration with medical, sales and legal teams, and oversight of campaigns,