Senior CRM Campaigns Lead — AI-Driven Multichannel

Yahoo Holdings Inc.; Richardson (TX); Hybrid; USD 66,000 - 137,000; Full time

Benefits offered by this job

Flexible hybrid work options

Healthcare benefits

401k plan

Education stipends

Job summary

Yahoo Holdings Inc. in Richardson, TX is seeking a Senior Marketing Specialist to own end-to-end CRM campaign operations across email, push, SMS, and newsletters.

You will lead high-precision execution, QA, and troubleshooting, leveraging AI-assisted tools to accelerate delivery to millions of users. Role requires 5+ years in lifecycle marketing, HTML troubleshooting, and experience with CRM tools like Zeta, Moveable Ink, or Stensul.

Qualifications

• Minimum 5 years of experience executing CRM or lifecycle marketing campaigns across email, push, SMS, and/or in-app channels.
• Hands-on experience implementing targeting logic and working with large audience segments.
• Working knowledge of HTML and the ability to troubleshoot common email rendering or coding issues.

Responsibilities

• Execute CRM campaigns across email, push, SMS, and newsletters based on requirements provided by the CRM Strategy team.
• Build campaigns in CRM platforms, configure targeting and dynamic content, and perform thorough QA before launch.
• Support the execution and maintenance of recurring and triggered lifecycle programs, including updates and troubleshooting as needed.
• Work closely with the CRM Operations Lead to manage timelines, priorities, and execution details.
• Partner with CRM strategists, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup.
• Identify, test, and implement AI-driven efficiencies in daily operations, converting repetitive setup and auditing steps into automated checks and scalable templates.

Skills

CRM campaigns

HTML troubleshooting

AI tooling

Audience logic

Looker/Tableau basics

Education

BA/BS in Marketing or related field

Tools

Zeta

Moveable Ink

Stensul

Job description

Yahoo Holdings Inc. in Richardson, TX is seeking a Senior Marketing Specialist to own end-to-end CRM campaign operations across email, push, SMS, and newsletters.

You will lead high-precision execution, QA, and troubleshooting, leveraging AI-assisted tools to accelerate delivery to millions of users. Role requires 5+ years in lifecycle marketing, HTML troubleshooting, and experience with CRM tools like Zeta, Moveable Ink, or Stensul.