Senior CRM Campaigns & Automation Specialist

Yahoo Holdings Inc.; Reston (VA); Hybrid; USD 66,000 - 137,000; Full time

Job summary

Yahoo Holdings Inc. seeks a Senior Marketing Specialist to own end-to-end CRM operations, ensuring precise campaign execution across email, push, SMS, and newsletters.

You will build, QA, and optimize campaigns in CRM platforms while leveraging AI-assisted workflows to speed time-to-market. You will collaborate with CRM strategists, analytics, and engineering to validate audience logic, troubleshoot issues, and implement scalable templates.

Qualifications

• Minimum 5 years of experience executing CRM or lifecycle marketing campaigns.
• Hands-on experience implementing targeting logic.
• Experience with HTML troubleshooting.
• Familiarity with AI tools for troubleshooting and automation.
• Strong communication and attention to detail.

Responsibilities

• Execute CRM campaigns across email, push, SMS, and newsletters.
• Build campaigns in CRM platforms with targeting and dynamic content; perform QA.
• Support recurring lifecycle programs and troubleshoot issues.
• Coordinate with CRM Operations Lead on timelines and priorities.
• Collaborate with strategists, analytics, and engineering to validate audience logic.
• Identify and implement AI-driven efficiencies to automate checks.
• Apply CRM best practices for deliverability and personalization.
• Run A/B tests and summarize results.
• Maintain documentation and QA processes.
• Communicate execution status, risks, and issues clearly.

Skills

Campaign execution

HTML troubleshooting

AI-assisted tooling

Audience targeting

Education

BA/BS in Marketing or Communications

Tools

Zeta

Moveable Ink

Stensul

Liquid

Looker

Tableau

Google Workspace

Microsoft Office

Photoshop

Job description

Yahoo Holdings Inc. seeks a Senior Marketing Specialist to own end-to-end CRM operations, ensuring precise campaign execution across email, push, SMS, and newsletters.

You will build, QA, and optimize campaigns in CRM platforms while leveraging AI-assisted workflows to speed time-to-market. You will collaborate with CRM strategists, analytics, and engineering to validate audience logic, troubleshoot issues, and implement scalable templates.