Senior CRM Campaign Lead — AI-Driven & Hybrid

Yahoo Holdings Inc.; Champaign (IL); Hybrid; USD 66,000 - 137,000; Full time

Benefits offered by this job

Flexible hybrid work options

Job summary

Yahoo Holdings Inc. is seeking a Senior Marketing Specialist to own end-to-end CRM campaign operations across email, push, SMS, and newsletters.

You will oversee technical QA, data validation, and troubleshooting, while applying AI-assisted tools and automated workflows to speed time-to-market. You'll collaborate with the CRM Strategy, analytics, and engineering teams to refine audience logic, personalize content, and maintain flawless campaign delivery to millions of users, upholding Yahoo's

Qualifications

• Minimum of 5 years of experience executing CRM or lifecycle marketing campaigns across email, push, SMS, and/or in-app channels.
• Hands‑on experience implementing targeting logic and working with large audience segments.
• Working knowledge of HTML and the ability to troubleshoot common email rendering or coding issues.
• Experience with CRM and marketing tools such as Zeta, Moveable Ink, Stensul, or similar platforms.
• Familiarity with dynamic content or personalization scripting (e.g., Liquid) is a plus.
• Experience using SQL or analytics tools (e.g., Looker, Tableau) for basic validation or troubleshooting is a nice to have.
• Strong attention to detail, organizational skills, and ability to manage multiple deadlines in a fast‑paced environment.
• Clear, collaborative communicator with a practical, execution‑oriented approach.
• Demonstrated experience utilizing AI tools (e.g., Gemini, ChatGPT, Copilot) to assist with technical troubleshooting, code validation, or workflow automation.
• Proficiency with Google Workspace, Microsoft Office, and Photoshop, and comfort navigating internal marketing systems.
• BA/BS degree in Marketing, Communications, or a related field, or equivalent practical experience

Responsibilities

• Execute CRM campaigns across email, push, SMS, and newsletters based on requirements provided by the CRM Strategy team.
• Build campaigns in CRM platforms, configure targeting and dynamic content, and perform thorough QA before launch.
• Support the execution and maintenance of recurring and triggered lifecycle programs, including updates and troubleshooting as needed.
• Work closely with the CRM Operations Lead to manage timelines, priorities, and execution details.
• Partner with CRM strategists, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup.
• Identify, test, and implement AI-driven efficiencies in daily operations, converting repetitive setup and auditing steps into automated checks and scalable templates.
• Apply established CRM operational best practices related to deliverability, personalization, and user experience.
• Execute A/B tests and campaign experiments and assist with compiling results and performance summaries.
• Maintain clear documentation and follow standard workflows, checklists, and QA processes.
• Communicate execution status, risks, and issues in a clear and timely manner.

Skills

CRM Campaigns

Targeting logic

HTML troubleshooting

AI tools familiarity

Stakeholder collaboration

Communication

SQL analytics

Project management

Education

BA/BS degree in Marketing or related field

Tools

Zeta

Moveable Ink

Stensul

Job description

Yahoo Holdings Inc. is seeking a Senior Marketing Specialist to own end-to-end CRM campaign operations across email, push, SMS, and newsletters.

You will oversee technical QA, data validation, and troubleshooting, while applying AI-assisted tools and automated workflows to speed time-to-market. You'll collaborate with the CRM Strategy, analytics, and engineering teams to refine audience logic, personalize content, and maintain flawless campaign delivery to millions of users, upholding Yahoo's