Senior CRM Campaign Ops & AI Specialist

110 Yahoo Holdings Inc.; United States; Hybrid; USD 66,000 - 137,000; Full time

Benefits offered by this job

Healthcare

401k

Backup childcare

Education stipends

Job summary

Yahoo seeks a Senior Marketing Specialist within its CRM Operations team to own end-to-end campaign operations across email, push, SMS, and newsletters. You will lead high-precision execution, QA, and troubleshooting while leveraging AI-assisted tools to accelerate speed-to-market and personalization for millions of users.

You will collaborate with strategy, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup, and you will implement AI-driven efficiencies

Qualifications

• Minimum of 5 years of experience executing CRM or lifecycle marketing campaigns across email, push, SMS, and/or in-app channels.
• Hands-on experience implementing targeting logic and working with large audience segments.
• Working knowledge of HTML and the ability to troubleshoot common email rendering or coding issues.
• Experience with CRM and marketing tools such as Zeta, Moveable Ink, Stensul, or similar platforms.
• Familiarity with dynamic content or personalization scripting (e.g., Liquid) is a plus.
• Working understanding of data concepts such as user events, audience schemas, or campaign triggers; experience using SQL or analytics tools (e.g., Looker, Tableau) for basic validation or troubleshooting is a nice to have.
• Strong attention to detail, organizational skills, and ability to manage multiple deadlines in a fast-paced environment.
• Clear, collaborative communicator with a practical, execution-oriented approach.
• Demonstrated experience utilizing AI tools (e.g., Gemini, ChatGPT, Copilot) to assist with technical troubleshooting, code validation, or workflow automation.
• Proficiency with Google Workspace, Microsoft Office, and Photoshop, and comfort navigating internal marketing systems.
• BA/BS degree in Marketing, Communications, or a related field, or equivalent practical experience.

Responsibilities

• Execute CRM campaigns across email, push, SMS, and newsletters based on requirements provided by the CRM Strategy team.
• Build campaigns in CRM platforms, configure targeting and dynamic content, and perform thorough QA before launch.
• Support the execution and maintenance of recurring and triggered lifecycle programs, including updates and troubleshooting as needed.
• Work closely with the CRM Operations Lead to manage timelines, priorities, and execution details.
• Partner with CRM strategists, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup.
• Identify, test, and implement AI-driven efficiencies in daily operations, converting repetitive setup and auditing steps into automated checks and scalable templates.
• Apply established CRM operational best practices related to deliverability, personalization, and user experience.
• Execute A/B tests and campaign experiments and assist with compiling results and performance summaries.
• Maintain clear documentation and follow standard workflows, checklists, and QA processes.
• Communicate execution status, risks, and issues in a clear and timely manner.

Skills

CRM campaigns

HTML troubleshooting

AI tools

SQL

Looker Tableau

Audience targeting

Attention to detail

Communication

Education

BA/BS degree in Marketing, Communications, or a related field

Tools

Zeta

Moveable Ink

Stensul

Job description

Yahoo seeks a Senior Marketing Specialist within its CRM Operations team to own end-to-end campaign operations across email, push, SMS, and newsletters. You will lead high-precision execution, QA, and troubleshooting while leveraging AI-assisted tools to accelerate speed-to-market and personalization for millions of users.

You will collaborate with strategy, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup, and you will implement AI-driven efficiencies