Senior CRM Campaign Lead: AI-Driven Multichannel

Yahoo; United States; Hybrid; USD 66,000 - 137,000; Full time

Benefits offered by this job

Flexible hybrid work

Healthcare benefits

401(k)

Job summary

Yahoo is seeking a Senior Marketing Specialist to own end-to-end CRM campaign operations across email, push, SMS, and newsletters. You will ensure precise execution, QA, and troubleshooting while leveraging AI-assisted tools and automated workflows to speed time-to-market and improve personalization for millions of users.

You will work with CRM strategists, analytics, and engineering teams, applying best practices for deliverability and user experience, in a hybrid work environment with strong

Qualifications

• 5+ years of experience executing CRM or lifecycle marketing campaigns across email, push, SMS, and/or in-app channels.
• Hands-on experience implementing targeting logic and working with large audience segments.
• Working knowledge of HTML and troubleshooting email rendering issues.
• Experience with CRM tools such as Zeta, Moveable Ink, Stensul or similar platforms.
• Familiarity with dynamic content or personalization scripting (Liquid) is a plus.
• Working understanding of data concepts and basic validation using SQL or analytics tools (Looker, Tableau).
• Strong attention to detail and ability to manage multiple deadlines in a fast-paced environment.
• Clear, collaborative communicator with execution-focused approach.
• Experience using AI tools (Gemini, ChatGPT, Copilot) for troubleshooting and automation.
• Proficiency with Google Workspace, Microsoft Office, and Photoshop; comfortable with internal marketing systems.

Responsibilities

• Execute CRM campaigns across email, push, SMS, and newsletters per CRM Strategy team requirements.
• Build campaigns in CRM platforms, configure targeting and dynamic content, and perform QA before launch.
• Support recurring and triggered lifecycle programs, including updates and troubleshooting.
• Collaborate with CRM Operations Lead on timelines and execution details.
• Partner with CRM strategists, analytics, and engineering to validate audience logic and data inputs.
• Identify, test, and implement AI-driven efficiencies to automate repetitive steps.
• Apply CRM operational best practices for deliverability, personalization, and UX.
• Execute A/B tests and summarize performance results.
• Maintain documentation and adhere to workflows, checklists, and QA processes.
• Communicate execution status, risks, and issues clearly and timely.

Skills

CRM campaigns

HTML debugging

AI tooling

SQL basics

Looker/Tableau

Attention to detail

Communication

Education

BA/BS in Marketing or Communications

Tools

Zeta

Moveable Ink

Stensul

Job description

Yahoo is seeking a Senior Marketing Specialist to own end-to-end CRM campaign operations across email, push, SMS, and newsletters. You will ensure precise execution, QA, and troubleshooting while leveraging AI-assisted tools and automated workflows to speed time-to-market and improve personalization for millions of users.

You will work with CRM strategists, analytics, and engineering teams, applying best practices for deliverability and user experience, in a hybrid work environment with strong