Senior CRM Campaign Lead - AI-Driven, Multichannel

Yahoo Holdings Inc.; New York (NY); Hybrid; USD 66,000 - 137,000; Full time

Job summary

Yahoo Holdings Inc. in New York seeks a Senior Marketing Specialist to own end-to-end campaign operations across email, push, SMS, and newsletters, leveraging AI-assisted tools to accelerate speed-to-market and improve personalization.

You will collaborate with CRM strategists, analytics, and engineering to validate audience logic, perform QA, and implement scalable automation while maintaining flawless campaign delivery to millions.

Qualifications

• 5+ years of CRM or lifecycle marketing campaign experience.
• HTML knowledge and ability to debug email rendering.
• Experience with AI-assisted workflows and automation.

Responsibilities

• Execute CRM campaigns across channels per CRM Strategy requirements.
• QA campaigns in CRM platforms and ensure targeting/dynamic content accuracy.
• Support recurring lifecycle programs, updates, and troubleshooting.
• Collaborate with CRM strategists, analytics, and engineering to validate audience logic.
• Implement AI-driven efficiencies and automation for repetitive tasks.
• Maintain documentation and QA processes; report status and risks.

Skills

CRM campaign execution

HTML troubleshooting

AI tools usage

SQL basics

Looker/Tableau

Team collaboration

Communication

Google Workspace

Education

BA/BS in Marketing or related field

Tools

Zeta

Moveable Ink

Stensul

Liquid templating

Photoshop

Job description

Yahoo Holdings Inc. in New York seeks a Senior Marketing Specialist to own end-to-end campaign operations across email, push, SMS, and newsletters, leveraging AI-assisted tools to accelerate speed-to-market and improve personalization.

You will collaborate with CRM strategists, analytics, and engineering to validate audience logic, perform QA, and implement scalable automation while maintaining flawless campaign delivery to millions.