Senior Conversion Optimization Lead (Remote)

Launch Potato; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Launch Potato is seeking a results-driven CRO/Performance Marketing Specialist to lead high-impact landing page and funnel tests for our mass traffic campaigns. You’ll own end-to-end optimization, from copy and UI/UX tweaks to multivariate analysis, designing experiments that drive revenue and improve conversion across devices.

You’ll collaborate with Copy, Design, and Media teams, QA launches, document insights, and move quickly to reduce bottlenecks while balancing KPI expectations with

Qualifications

• 5+ years in performance marketing or CRO execution roles.
• Experience running tests, QA’ing launches, and reporting outcomes.
• Strong understanding of how changes affect conversion and revenue.

Responsibilities

• Execute high-impact landing page and funnel tests for high-traffic campaigns.
• Own end-to-end optimization: copy, UI/UX, flows, and testing plans.
• Document insights and summarize results to inform future optimizations.

Skills

Strong ownership

Direct response knowledge

A/B testing experience

QA launches

Cross-functional collaboration

KPI prioritization

UX/UI thinking

Tools

Google Analytics

Looker

Job description

Launch Potato is seeking a results-driven CRO/Performance Marketing Specialist to lead high-impact landing page and funnel tests for our mass traffic campaigns. You’ll own end-to-end optimization, from copy and UI/UX tweaks to multivariate analysis, designing experiments that drive revenue and improve conversion across devices.

You’ll collaborate with Copy, Design, and Media teams, QA launches, document insights, and move quickly to reduce bottlenecks while balancing KPI expectations with