Senior CRO & Landing Page Optimizer

Launch Potato; Austin, Dallas, Oklahoma City (TX, TX, OK); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Launch Potato is seeking a senior performance marketing/CRO professional to drive high-impact landing page and funnel tests. You will own end-to-end optimization, from test design to execution and reporting, across high-traffic campaigns.

The role requires 5+ years in performance marketing or CRO, with hands-on testing, QA, and collaboration with strategy leads. A data-driven mindset and strong cross-functional communication are essential.

Qualifications

• Strong follow-through and task ownership; thrives on getting things done.
• Understands direct response mechanics and high-volume testing environments in verticals like financial services, home services, insurance, or similar lead-form categories.
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
• Comfortable updating copy, layout, and page flows within testing tools or CMS.
• Solid understanding of what impacts conversion, even if you're not the strategist.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.

Responsibilities

• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns.
• Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting.
• Balance expectations of internal and external KPIs.
• Collaborate cross-functionally to finalize inputs, creative, and launches.
• Create and monitor reports tracking multiple KPIs, internal and external.

Skills

Follow-through

Ownership

Direct response

A/B testing

QA testing

Copy editing

UI/UX awareness

Analytics tools

Tools

Google Analytics

Looker

CMS

Job description

Launch Potato is seeking a senior performance marketing/CRO professional to drive high-impact landing page and funnel tests. You will own end-to-end optimization, from test design to execution and reporting, across high-traffic campaigns.

The role requires 5+ years in performance marketing or CRO, with hands-on testing, QA, and collaboration with strategy leads. A data-driven mindset and strong cross-functional communication are essential.