Senior Content Strategy Leader: AI & Demand Gen

Cisco Systems, Inc; San Jose (CA); On-site; USD 196,000 - 249,000; Full time

Job summary

Cisco Systems, Inc. is seeking a Senior Manager, Content Strategy to lead a team of writers and editors, reimagining content creation with AI and new formats to drive trust and measurable engagement across the funnel.

You will partner with product marketing, sales, and regional marketers to map content to priorities, own demand-gen content, and set the pace on AI—guiding the team to craft high-impact content that resonates with enterprise buyers.

Qualifications

• 8–10 years in content strategy/content marketing.
• Track record building full-funnel content strategies that drive demand.
• Strong hands-on writing and editing across formats.

Responsibilities

• Build and lead a team of 4–6 writers and editors, and manage agency partners.
• Architect strategy that drives pipeline by mapping content to top priorities.
• Pioneer AI-driven content practices and coach the team on responsible use.
• Set the creative bar by owning content quality across formats.
• Write and edit anchor assets like long-form reports, web pages, and video scripts.
• Edit email, social, and paid media copy for messaging and brand voice.
• Influence across the organization, balancing audience needs with business goals.
• Present strategies and results to senior leadership with clarity.
• Measure performance and refine strategy using engagement metrics in Asana/Workfront.

Skills

Content strategy

Writing & editing

AI in content

Stakeholder management

Team leadership

Campaign planning

Asana

Workfront

Tools

Asana

Workfront

Job description

Cisco Systems, Inc. is seeking a Senior Manager, Content Strategy to lead a team of writers and editors, reimagining content creation with AI and new formats to drive trust and measurable engagement across the funnel.

You will partner with product marketing, sales, and regional marketers to map content to priorities, own demand-gen content, and set the pace on AI—guiding the team to craft high-impact content that resonates with enterprise buyers.