AI-Driven Content Strategy Lead

Cisco

San Diego (CA)

On-site

USD 145,000 - 184,000

Full time

2 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Cisco is seeking a Content Strategy Lead to shape a new AI Infrastructure campaign. Build, not just maintain, content and experiment with formats that deliver value and trust, guiding priorities across the organization.

You’ll mentor writers, manage agencies, and ensure alignment with campaign goals to drive measurable engagement. You’ll collaborate with product marketing, partner marketing, and demand channels to map content to the funnel, measure outcomes, and continue raising the bar with

Qualifications

6–8 years of content strategy or content marketing.
Track record building full-funnel content strategies.
Strong hands-on writing and editing across formats.

Responsibilities

Architect pipeline-driven content strategies by aligning insights with top priorities.
Lead AI-driven content lifecycle from ideation to performance measurement.
Set quality standards across asset types and coordinate with writers and agencies.
Lead marquee assets: anchor articles, web pages, video scripts, and more.
Refine messaging for email, social, and paid media to boost engagement.
Balance audience needs with business goals and align with senior stakeholders.
Present strategy results to senior leadership with clear next steps.
Analyze performance and optimize to drive pipeline, using Asana and Workfront.