Senior Content Strategy Lead - AI-Powered Demand Gen

Cisco; Seattle (WA); On-site; USD 196,000 - 249,000; Full time

Job summary

Cisco is seeking a Senior Manager, Content Strategy to lead a team that creates demand-generating content across the funnel. You will reimagine content creation in the AI era, experiment with formats, and deliver content that buyers genuinely value and trust.

You will partner with product marketing, sales, and regional marketers to translate insights into high-impact content. You'll own strategy and execution for anchor assets, including long-form reports, web pages, and promotional copy, while

Qualifications

• 8–10 years in content strategy/content marketing.
• Track record building full-funnel content strategies that drive demand.
• Strong hands-on writing and editing across formats, from long-form reports to promotional copy.

Responsibilities

• Build and lead a team of writers and editors and manage agency partners.
• Architect strategy that drives pipeline and map content to top company priorities.
• Set the pace on AI and codify practices for responsible, high-impact AI use.
• Set the creative bar and own content quality across asset types.
• Write and edit anchor assets including long-form reports, web pages, and video scripts.

Skills

Content strategy

Writing & editing

Stakeholder management

AI tools

Leadership

B2B technology marketing

Tools

Asana

Workfront

Job description

Cisco is seeking a Senior Manager, Content Strategy to lead a team that creates demand-generating content across the funnel. You will reimagine content creation in the AI era, experiment with formats, and deliver content that buyers genuinely value and trust.

You will partner with product marketing, sales, and regional marketers to translate insights into high-impact content. You'll own strategy and execution for anchor assets, including long-form reports, web pages, and promotional copy, while