AI-Driven Content Strategy Lead

Cisco Systems, Inc.; San Jose (CA); On-site; USD 145,000 - 184,000; Full time

Job summary

Cisco Systems, Inc. is seeking a Content Strategy Lead to shape a new AI-focused campaign for infrastructure buyers. You will build and execute demand-generating content across the funnel, partnering with product marketing, partner marketing, and campaign strategists to convert insights into high-impact content.

You will mentor writers, manage agencies, and influence senior stakeholders while measuring performance and refining strategy to drive pipeline.

Qualifications

• 6-8 years in content strategy/content marketing.
• Track record of building full-funnel content strategies that drive demand.
• Strong hands-on writing and editing across formats.

Responsibilities

• Architect strategy that drives pipeline across demand content.
• Embrace AI in the content lifecycle and scale through AI tools.
• Set the creative bar and maintain quality across asset types.

Skills

Content strategy

Content marketing

Writing & editing

Cross-functional collaboration

Tools

Asana

Workfront

Job description

Cisco Systems, Inc. is seeking a Content Strategy Lead to shape a new AI-focused campaign for infrastructure buyers. You will build and execute demand-generating content across the funnel, partnering with product marketing, partner marketing, and campaign strategists to convert insights into high-impact content.

You will mentor writers, manage agencies, and influence senior stakeholders while measuring performance and refining strategy to drive pipeline.