AI-Driven Content Strategy Lead

Cisco; San Jose (CA); On-site; USD 145,000 - 184,000; Full time

Benefits offered by this job

Health insurance

Job summary

Cisco seeks a Content Strategy Lead to shape a new AI-focused campaign for Infrastructure buyers. Build, not just maintain, and reimagine content creation with AI, experimenting with formats to add real value. Lead cross-functional execution from thought leadership to promotional assets, mentoring writers and agencies to align with campaign priorities.

You'll drive demand-generating content across the funnel, partner with marketing teams, and measure performance to inform strategy and pipeline.

Qualifications

• 6–8 years in content strategy/content marketing.
• A track record of building full-funnel content strategies that drive demand.
• Strong hands-on writing and editing across formats, from long-form reports to promotional copy.

Responsibilities

• Architect strategy that drives pipeline by mapping content to top company priorities.
• Embrace AI in the content lifecycle from ideation to performance.
• Set the creative bar and ensure quality across asset types and formats.

Skills

Content strategy

Content marketing

Writing & editing

Tools

Asana

Workfront

Job description

Cisco seeks a Content Strategy Lead to shape a new AI-focused campaign for Infrastructure buyers. Build, not just maintain, and reimagine content creation with AI, experimenting with formats to add real value. Lead cross-functional execution from thought leadership to promotional assets, mentoring writers and agencies to align with campaign priorities.

You'll drive demand-generating content across the funnel, partner with marketing teams, and measure performance to inform strategy and pipeline.