AI-Driven Content Strategy Leader

Cisco; Seattle (WA); On-site; USD 129,000 - 188,000; Full time

Job summary

Cisco is seeking a Content Strategy Lead to redefine how AI-driven content is created for Infrastructure buyers in the U.S. This role blends strategic thinking with hands-on writing, guiding a cross-functional team to deliver high-impact, demand-generating content across the funnel.

You will mentor writers, manage agencies, and align content with campaign priorities while leveraging AI to accelerate delivery and improve quality.

Qualifications

• 6–8 years in content strategy/content marketing
• Track record of building full-funnel content strategies that drive demand
• Strong hands-on writing and editing across formats, from long-form reports to promotional copy

Responsibilities

• Architect strategy that drives pipeline by mapping content to top company priorities
• Embrace AI in the content lifecycle from ideation to performance
• Set the creative bar and ensure quality across asset types and formats
• Write and edit anchor assets including sponsored articles, web pages, video scripts
• Sharpen promotional content across email, social, and paid media
• Influence across the organization to balance audience needs with business goals
• Tell the performance story to senior leadership with clear metrics
• Measure performance and refine strategy using engagement metrics in tools like Asana and Workfront

Skills

Content strategy

Writing & editing

Stakeholder management

AI in content

Tools

Asana

Workfront

Job description

Cisco is seeking a Content Strategy Lead to redefine how AI-driven content is created for Infrastructure buyers in the U.S. This role blends strategic thinking with hands-on writing, guiding a cross-functional team to deliver high-impact, demand-generating content across the funnel.

You will mentor writers, manage agencies, and align content with campaign priorities while leveraging AI to accelerate delivery and improve quality.