Senior Content Strategy Lead — AI-Driven Demand Gen

Cisco; San Diego (CA); On-site; USD 196,000 - 249,000; Full time

Job summary

Cisco is seeking a Senior Manager of Content Strategy to lead a team of writers and editors, shaping demand-generating content across the funnel. You will partner with product marketing, sales, and regional marketers to translate insights into high-impact content, while exploring AI-powered workflows to elevate speed and quality.

You will write and edit anchor assets, guide content formats, and measure performance to drive pipeline and business outcomes.

Qualifications

• 8–10 years in content strategy/content marketing.
• Track record of building full-funnel content strategies that drive demand.
• Strong hands-on writing and editing across formats, from long-form reports to promotional copy.

Responsibilities

• Build and lead a team of writers and editors (4–6) and manage agency partners.
• Architect strategy that drives pipeline across demand-gen content.
• Lead AI-driven content initiatives and codify best practices for the team.
• Maintain high content quality across asset types and formats.
• Create anchor assets (long-form reports, web pages, video scripts).
• Sharpen promotional content (email, social, paid media) and ensure brand voice.

Skills

Content strategy

Team leadership

AI fluency

Writing & editing

Stakeholder management

Analytics

Presentation skills

Tools

Asana

Workfront

Job description

Cisco is seeking a Senior Manager of Content Strategy to lead a team of writers and editors, shaping demand-generating content across the funnel. You will partner with product marketing, sales, and regional marketers to translate insights into high-impact content, while exploring AI-powered workflows to elevate speed and quality.

You will write and edit anchor assets, guide content formats, and measure performance to drive pipeline and business outcomes.