AI-Powered Content Strategy Lead

Cisco Systems, Inc; San Jose (CA); On-site; USD 145,000 - 184,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Matching

Parental Leave

Disability Insurance

Life Insurance

Job summary

Cisco Systems, Inc. is seeking a Content Strategy Lead to shape a new AI-driven campaign for Infrastructure buyers. You will build demand-generating content across the funnel, partnering with product and partner marketing, planners, and channel experts to turn insights into high-value content.

You’ll mentor writers and manage agencies, ensuring quality and alignment with campaign priorities while embracing AI to accelerate outcomes and scale content creation.

Qualifications

• 6–8 years in content strategy/content marketing.
• A track record of building full-funnel content strategies that drive demand
• Strong hands‑on writing and editing across formats, from long‑form reports to promotional copy

Responsibilities

• Architect strategy that drives pipeline.
• Embrace AI in the content lifecycle.
• Set the creative bar across asset types.
• Go deep on marquee work with anchor assets.
• Sharpen promotional content for emails, social, and paid media.
• Influence across the org by aligning stakeholders with audience needs.
• Tell the performance story with clear, actionable results to leadership.
• Measure engagement and refine strategy, managing workflows in Asana and Workfront.

Skills

Content strategy

Content marketing

Writing

Editing

Stakeholder management

Cross-functional collaboration

Asana

Workfront

Tools

Asana

Workfront

Job description

Cisco Systems, Inc. is seeking a Content Strategy Lead to shape a new AI-driven campaign for Infrastructure buyers. You will build demand-generating content across the funnel, partnering with product and partner marketing, planners, and channel experts to turn insights into high-value content.

You’ll mentor writers and manage agencies, ensuring quality and alignment with campaign priorities while embracing AI to accelerate outcomes and scale content creation.