AI-Driven Content Strategy Lead for Demand Gen

020 Cisco Systems, Inc.; San Francisco (CA); On-site; USD 196,000 - 249,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid parental leave

Disability insurance

Life insurance

Paid time off

Bonus potential

Equity / RSUs

Job summary

Cisco Systems, Inc. in San Francisco is seeking a Senior Manager, Content Strategy to lead a team creating demand-gen content across the funnel, including thought leadership reports and promotional assets.

You’ll shape strategy, partner with product marketing, sales, and regional marketers, and drive measurable engagement using AI as a co-pilot. You'll mentor 4–6 writers/editors, build scalable content programs, and own content quality across formats while advancing responsible AI practices and

Qualifications

• 8–10 years in content strategy/content marketing
• Track record of full-funnel content strategies that drive demand
• Strong hands-on writing and editing across formats

Responsibilities

• Build and lead a team of makers.
• Architect strategy that drives pipeline across the funnel.
• Write and edit anchor assets including long‑form reports and web pages.
• Edit email, social, and paid media copy for brand voice and engagement.
• Present strategies and results to senior leadership with clarity.

Skills

Content strategy

Team leadership

AI in content creation

B2B technology marketing

Tools

Asana

Workfront

Job description

Cisco Systems, Inc. in San Francisco is seeking a Senior Manager, Content Strategy to lead a team creating demand-gen content across the funnel, including thought leadership reports and promotional assets.

You’ll shape strategy, partner with product marketing, sales, and regional marketers, and drive measurable engagement using AI as a co-pilot. You'll mentor 4–6 writers/editors, build scalable content programs, and own content quality across formats while advancing responsible AI practices and