Senior Content Strategist: AI-Driven B2B Growth

Acrisure Trade Credit; United States; Remote; USD 170,000 - 195,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with immediate vesting

Generous paid time off

Job summary

Acrisure is seeking a Content Strategist to develop and execute a content strategy that drives demand generation across the buyer journey for a growing portfolio. You will turn messaging into scalable content assets, partnering with Product Marketing, Campaigns, and Digital to deliver high-quality content and measurable outcomes.

The role emphasizes storytelling, editorial judgment, and leveraging AI to improve quality and efficiency while aligning with business goals and revenue growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 7+ years of experience in content marketing, editorial, or storytelling in B2B.
• Experience building content programs in high-growth, dynamic organizations.

Responsibilities

• Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content plans.
• Create and oversee development of blogs, guides, ebooks, videos, and customer stories.
• Collaborate with Product Marketing and Campaigns to ensure aligned content and campaigns.
• Ensure content is on brand, on message, and optimized for channel and journey stage.
• Apply AI tools to enhance ideation, creation, optimization, and scalability.

Skills

Content strategy

Editorial excellence

Cross-functional collaboration

AI in content

Education

Bachelor’s degree in Marketing/Communications/Journalism/English

Tools

CMS platforms

SEO tools

Job description

Acrisure is seeking a Content Strategist to develop and execute a content strategy that drives demand generation across the buyer journey for a growing portfolio. You will turn messaging into scalable content assets, partnering with Product Marketing, Campaigns, and Digital to deliver high-quality content and measurable outcomes.

The role emphasizes storytelling, editorial judgment, and leveraging AI to improve quality and efficiency while aligning with business goals and revenue growth.